Pure Events Oy – Privacy Policy

Updated: 10.9.2025
In effect: From 10.9.2025

1. Data Controller

Pure Events Ltd.
Business ID: 2894486-3
Address: Olarinluoma 16 02200 ESPOO
E-mail: Tedy@pureevents.fi
Phone: 040 074 9452

2. Data Protection Officer / Contact Person

Pure Events Ltd.
E-mail: Tedy@pureevents.fi
Phone: 040 074 9452

3. Description of personal registers

Pure Events Oy maintains the following personal registers:

Customer register
Marketing register
Online service user register
Event participant register
Partner register

4. Personal data collected

We collect and process the following personal data:

4.1 Basic information

Name (first and last name)
E-mail address
Telephone number
Address information
Company/organization name and position

4.2 Event-related information

Participation information for events
Dietary and special restrictions
Possible special needs
Payment information (processed through an external payment processor)

4.3 Information collected on the website

IP address
Browser information and operating system
Site visits and page views
Cookie information (see separate cookie statement)
Information provided through forms

4.4 Marketing information

Newsletter subscriptions and cancellations
Marketing communications consents
Customer satisfaction survey responses

5. Purposes and legal bases for processing personal data

5.1 Customer relationship management (GDPR Article 6, point b)

Delivery of services and products
Customer service and contact handling
Billing and payment processing
Fulfillment of contractual obligations

5.2 Legal obligation (GDPR Article 6, point c)

Fulfilling accounting obligations
Compliance with tax legislation

5.3 Legitimate interest (GDPR Article 6, point f)

Business development and analytics
Ensuring information security
Preventing abuse

5.4 Consent (GDPR Article 6, point a)

Marketing communications
Use of cookies (non-essential cookies)
Analytics services

6. Retention of personal data

Customer information: Retained for the duration of the customer relationship and after its termination in accordance with statutory retention obligations
Accounting data: 6 years from the end of the financial year
Marketing information: Until the person withdraws consent or requests deletion of the data
Website analytics: 26 months (Google Analytics)
Cookie information: Up to 13 months from consent

7. Disclosure and transfer of information

7.1 Recipients of personal data

We may disclose your personal information to the following limited extent:

IT service providers: To maintain technical infrastructure
Payment service providers: For payment processing
Marketing services: To carry out marketing communications (based on consent)
Auditors and lawyers: To fulfill legal obligations
Authorities: In cases required by law

7.2 Transfer of data outside the EU/EEA

US data transfers:
We use the following US service providers who are committed to the EU-US Data Privacy Framework:

Google Analytics and Google Ads: For website analytics and advertising
Meta (Facebook/Instagram): For social media marketing (when Meta pixel is implemented)

These transfers are based on the adequacy finding of the European Commission on July 10, 2023 regarding the level of data protection in the United States.

8. Rights of the data subject

8.1 Right of inspection

To be informed whether personal data concerning you is being processed
Obtain a copy of the data being processed

8.2 Right to rectification of data

Require correction of incorrect information
Require completion of incomplete information

8.3 Right to erasure (”right to be forgotten”)

Request deletion of your data under certain circumstances

8.4 Right to restriction of processing

Require suspension of processing in certain situations

8.5 Right to transfer data from one system to another

Receive the information you have provided in a machine-readable format

8.6 Right to object

Object to the processing of your data based on legitimate interest
Object to direct marketing at any time

8.7 Right to withdraw consent

Withdraw your consent at any time

Exercise of rights:
Contact our Data Protection Officer at Tedy@pureevents.fi. We will generally respond to your requests within one month.

9. Information security

We protect your personal data with appropriate technical and organizational measures:

Technical measures: SSL encryption, firewalls, access control, regular backups
Organizational measures: Staff training, access rights as needed, information security practices

10. Cookies and tracking technologies

10.1 Essential cookies

We use essential cookies to enable basic website functionality. These cookies cannot be disabled.

10.2 Analytics and performance cookies

Google Analytics 4: We collect anonymous information about your use of the site to improve our service. The processing of this information is based on your consent.

10.3 Marketing cookies

Google Ads: Enables targeted advertising on the Google network based on your consent.

Meta pixel (Facebook/Instagram): Enables targeted advertising on Meta Platforms based on your consent. The pixel collects information about your actions on the site and transfers it to Meta Platforms Inc. in the United States.

Consent management:

You can manage your cookie choices at any time by clicking the "Cookie Settings" link at the bottom of the site.
Withdrawal of consent does not affect the lawfulness of processing that took place before withdrawal.
You can use the site by rejecting optional cookies.

11. Privacy policy for Google services

11.1 Google Analytics 4

Data processor: Google Ireland Limited
Purpose of processing: Website usage analysis
Legal basis: Consent
Data retention: 26 months
Additional information: Google Analytics Privacy Policy

11.2 Google Ads

Data processor: Google Ireland Limited
Purpose of processing: Ad targeting and performance measurement
Legal basis: Consent
Additional information: Google Ads Privacy Policy

12. Data protection of Meta services

12.1 Meta-pixel

Data processor: Meta Platforms Ireland Limited
Purpose of processing: Ad targeting on Meta platforms
Legal basis: Consent
Information collected: Website behavior, IP address, browser information
Additional information: Meta's privacy policy

13. Changes to the Privacy Policy

We reserve the right to update this privacy policy. We will notify you of any significant changes:

By publishing an updated version on our website
By sending information by email (significant changes)
By requesting new consent if necessary

14. Contact and complaints

14.1 Data protection matters

Primary contact:
Pure Events Ltd.
E-mail: Tedy@pureevents.fi
Phone: 040 074 9452

14.2 Right to appeal

You have the right to file a complaint with the Data Protection Ombudsman if you believe that the processing of your personal data violates data protection legislation.

Office of the Data Protection Commissioner
P.O. Box 800, 00531 Helsinki
E-mail: privacy@om.fi
Phone: 029 566 6700
Website: www.tietosuoja.fi

15. Applicable law

This privacy policy and the processing of personal data apply to:

EU General Data Protection Regulation (GDPR 2016/679)
Data Protection Act (1050/2018)
Electronic Communications Data Protection Act (516/2004)
Other applicable Finnish legislation

This privacy policy has been prepared for the use of Pure Events Oy in accordance with the requirements of the EU General Data Protection Regulation (GDPR) and Finnish data protection legislation.