Pure Events is responsible for NHL event production in Finland. The core of the collaboration is comprehensive event production: we plan, implement and produce all events and materials in Finland while respecting the NHL's brand identity.
NHL
Our collaboration covers three different and far-reaching entities that bring the world's most famous ice hockey league closer to Finnish fans and new audiences.
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NHL Global Fan Tour: A tour that attracts an average of 5,000 - 15,000 visitors per event. The program includes fan experiences, activations, live music and the opportunity to get up close and personal with the NHL brand in the middle of the city.
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NHL Hockey Day in Finland: A family hockey day that combines sport, entertainment and urban culture. The event attracts 10,000 - 20,000 participants annually and gives Finnish fans the opportunity to experience the NHL atmosphere on site.
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NHL Street Hockey: A program aimed at elementary school children that brings the joy of street hockey and exercise to over 30 schools across Finland. The target group is 1st-3rd graders, for whom street hockey offers a low-threshold opportunity to exercise and get excited about hockey.
Pure Events is proud to bring the NHL experience to Finns - events that reach hundreds of thousands of people annually and build a strong relationship between the world's largest hockey brand and the local audience.
